/product designer with a former background in digital marketing/
My Story
My creativity and empathy have always been at the core of who I am. In a sense, arriving at UX design feels like an inevitable destination in my career journey.
I work in UX design at Roche, where I've been redefining user experiences by revamping all corporate websites.
I’ve always been curious, finding creative ways to understand human interactions and connect with the world. As technology evolves, my aim as a designer is to turn human-computer interactions into natural experiences where users don’t have to think about how to use interfaces - it just works. I’m driven by empathy and aim to empower individuals' lives through emotional, functional, and aesthetic design that they can resonate with deeply. My former background in business and digital marketing helps me take a holistic approach when creating interfaces and driving strategy.
My Design Principles